While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (on eBay, Etsy, etc), socialize (as at MySpace, facebook), and create value for ideas (in Digg and StumbleUpon), it is changing the way companies do […]

Sponsored search engine marketing, or pay per click campaigns, have very little room for error. While they do generate a substantial amount of revenue, consumers tend to trust organic results much more; their costs can end up blowing out, and there is only 50-70 characters of pure text to explain your company’s benefits, which would […]

Some of the rules of online branding are simply a web-related extension of the traditional rules of branding, and form the basis for an internet marketing strategy. Things like a simple, relevant company logo, which is used to brand your products, website design, cars, business cards and email signature, and distribution of promotional products like […]

While everyone is being bombarded with bad news regarding the housing melt-down and the associated ‘credit crisis’, the question facing many businesses now is: “How will a worsening economy impact the bottom-line?”
The exact answer to that question requires a crystal ball and a keen understanding of economics. However, there are some efficiency actions that any […]

Video editing software is application software which handles the editing of video sequences on a computer. In the simplest case the video is stored as JPEG image files in a directory. The software typically shows one image on a large area on the screen and a view of the directory.
To handle many files in […]