Turn on your favorite cable news channel, and what do you see at the bottom of the screen? How about over on the business channel you like to watch? What’s being shown at the bottom of the screen of many sports and weather channels? See any similarities?
Did you conjure up in your mind the ticker […]

How important is out-of-home advertising (OOH) becoming in the United States? Results of a new study from GfK MRI finds quite important actually.
Nearly 61 percent of U.S. adults report having seen a place-based digital ad on a video screen in a public place in the past 30 days, the research found. Of those, 64 percent […]

One day when I was in college many years ago, I took my handy cassette recorder to class because I knew my professor was going to be covering some particularly important material that I would want to review in detail before my next exam.
That’s not to say I wasn’t well versed in the Roman numerals, […]

Having access to remote control over display functions like “on” and “off” can save time, effort and expense.
Sometimes what should be obvious isn’t so till someone points it out. For instance, just the other day I was listening to a favorite radio program that I stream on the Internet when the topic of surprise endings […]

If you don’t want to be the Erich Brenn of your digital signage network, you might want to consider how SNMP (simple network management protocol) messaging can help you lead a happy, productive professional life.
For those who don’t recall my last column, Erich Brenn was “The Ed Sullivan Show” performer who impressed me as a […]