When you’ve purchased a new program for you company, you have to realize that the features of this new software can be a very large asset to your company, but that in order for them to be effective you have to implement the new delivery software in the correct way. You can break down software implementation into three phases, training, marketing to old customers, and integrating it into the marketing for new customers, and that way you’re using the software not only to make your business flow more smoothly, but also to actively bring income into the business.

First of all, you are going to have to train all of your employees on the new software. It’s best to not even bring a change like this to the public’s attention until you have all the bugs worked out from the perspective of your employees. You want to make sure that by the time the customers are being brought into it that everyone has been trained on the new program well enough to fulfill any customer request and to assist with any customer questions or complaints about the new way things are done.

Once you know that you’re ready to roll out the new software, you should start letting your existing customers know about the new features that you’ve added to your courier company. A large part of courier software is offering features directly to customers, such as providing real time quotes, or GPS package tracking capabilities, and your customers are going to want to know about such things to begin taking advantage of them as soon as they possibly can.

The next step is adjusting all of your marketing material to promote your business with the new features that you have added with your software. The courier industry always seems to be the home of a fierce fight between companies to try and see which company can offer the best services to their customers. Courier software can offer many of the features that customers really find appealing, so you have to make sure to make the most of that by featuring those functions in the material that you present to your customers, especially on your website. It can take longer to change more traditional marketing material such as your yellow pages ad, but as soon as the software is up and running your website should be updated to reflect the changes to your business as soon as possible.

Paul McDuffy is a consultant for dispatch software and has presenteddispatch software demos. Additionally, Paul is a consultant for international courier service businesses.